GWO training providers are pushing ahead with the Propel campaign
Training Providers are capturing hearts and minds with an inspirational new careers-based campaign in partnership with Global Wind Organisation. The campaign, 'Propel your Career' has been devised to help GWO certified training providers promote their services alongside much needed calls for skilled workforce into the wind industry, where more than 140,000 new technicians are needed by 2026.
Now, training providers have begun deploying the campaign, using a specially created marketing toolkit on social media, web sites and as a strong visual element at their recruitment fairs.
Ralph Savage, Director of Global Development & Stakeholder Relations at GWO, explains:
"Training providers play a massive role in bringing new workforce into the industry. They are a part of their communities, where they help young people and transitioning workers make life changing decisions about careers as a wind turbine technician. However, it can be complex, time consuming and above all, expensive to develop marketing materials that appeal to a broad audience, hitting the right tone so that your target audience sees your business as one they should contact. We spent several months developing Propel your Career, to help training providers save time and resource, so that they can hit the ground running with a strong communication message that they can co-brand with GWO."